About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: March 2010
The Places Medicine Can Go – Fascinating Presentation by Dr. Berci Mesko
Hello from Berlin again! Truly one of the highlights of the entire two day ExL 2nd Annual Digital Pharma Europe conference was a presentation by Dr. Bertalan Mesko from the University of Debrecen, Medical School and Health Science Center who … Continue reading
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Report From ExL Digital Pharma Conference in Berlin – Roche on Roche
Hello from Berlin! The Second Annual Digital Pharma ExL Conference began today at Bayer-Schering headquarters in Berlin, Germany. It has been a great experience for me to see where Europe is compared to the U.S. and I hope … Continue reading
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Obama to Appoint CMS Head Who Has Pursued Perfection
Robert Pear at the New York Times reported this weekend that President Obama was set to nominate DonM. Berwick as the new head of the the Center for Medicare and Medicaid Services (CMS). Don Berwick is currently the President and … Continue reading
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Weekly Roundup – 3/26/10
Wow. Last week's Weekly Roundup expressed some skepticism that health care reform would actually happen over the following weekend. And this week's Roundup begins with a sigh of relief that it is all over. By the way, I tweeted yesterday … Continue reading
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Crisis in a Keystroke – Are You Prepared?
A lot of the focus on social media is about marketing of brands and products. But what about crisis communications? The truth is – the lack of any digital strategy with respect to crisis communications planning can have a profoundly … Continue reading
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