About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Monthly Archives: April 2011
FDA Announces DTC, Fair Balance and the Internet Studies
The FDA is going to study the Internet. In the Federal Register tomorrow, the agency is publishing a notice seeking comment on the “Examination of Online Direct-to-Consumer Prescription Drug Promotion“. Here is an excerpt: “Pharmaceutical products are launched and marketed … Continue reading
Posted in Uncategorized
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Haunting Emails
Every so often I write about a topic that has nothing to do with healthcare, FDA or regulatory matters. This is one of those times. Many years ago while I was in law school, I met a man who became … Continue reading
Posted in Miscellaney, Uncategorized
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Weekly Roundup – 4/22/11
Commuting in DC without school and without Congress is dreamy. Everything is blooming, except things in my yard. My neighbor’s lilacs are in bloom, mine aren’t. My neighbor’s wisteria is blooming, mine isn’t. Some of my neighbors still have daffodils … Continue reading
Posted in Weekly Roundup
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Social Media Savvy is a “Must Have” During a Crisis
A few months ago in early February, a Congressman attended a meeting of the House Ways and Means Committee. At a little after 2PM, he cast a vote on an issue before the committee. Just shy of a half hour … Continue reading
Posted in Crisis Communications
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Weekly Roundup – 4/15/11
We have arrived at mid-April – significant for so many things. One – we avoided a government shut-down this week. That’s good. This month we saw the anniversaries of the start of the Civil War and the end of the … Continue reading
Posted in Weekly Roundup
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