About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: July 5, 2011
Checking in on Pharma and YouTube
Generally speaking, the use of YouTube by the pharmaceutical industry has not been reflective of industry’s best communications work. The medium of video has so much potential and yet it remains largely been untapped. (See Eye on FDA “What Would … Continue reading
Posted in New and Social Media, Video
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