About the AuthorMy name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
My ProfileI am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!
About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: September 2011
Weekly Roundup 9-30-11
Autumn began this week and we prepare to enter the last quarter of 2011. The days of sitting on the back deck sipping iced tea or a favorite cocktail are but a memory as we begin to think about thick … Continue reading
Posted in Weekly Roundup Comments Off on Weekly Roundup 9-30-11
The Growing Role of e-Advocacy in Healthcare
When Twitter first began five years ago, its primary use was by individuals to inform others of us of important events in their lives in 140 characters – “just 8 tuna sanwich”. Over time, increasingly, institutions and companies began to … Continue reading
Posted in Advocacy 2 Comments
Weekly Roundup 9-23-11
Very tardy this week with the Weekly Roundup – it has been a very busy week on my end with lots of running around. So please forgive the liberty of being a bit behind… As if taking a cue from … Continue reading
Posted in Weekly Roundup Comments Off on Weekly Roundup 9-23-11
Getting Juiced – the FDA, Apple Juice and Arsenic
There has been a rather high profile spat between one man and a federal agency over the effects of arsenic in apple juice. The man happens to be Dr. Oz – a household name, the agency happens to be the … Continue reading
Posted in Current Affairs, FDA Image, Food, Safety and Risk Issues Comments Off on Getting Juiced – the FDA, Apple Juice and Arsenic
Weekly Roundup – 9-16-11
Someone has flipped a switch and turned summer off and autumn on as we dove down in temperature to the 40s last night. It is a most welcome change sending us all in search of our corduroys as we weed … Continue reading
Posted in Weekly Roundup Comments Off on Weekly Roundup – 9-16-11