About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: January 2012
Twitter Has Changed the News – What it Means for Pharma
Today Mashable carried a posting that quoted Dick Costolo, CEO of Twitter, as postulating that the election of 2012 would be the “Twitter Election“. Even people who do not participate in Twitter will likely have seen articles regarding trends in … Continue reading
Posted in New and Social Media
1 Comment
Weekly Roundup – 1/27/12
It is the mildest winter I can remember. Today was slated to reach 60 degrees in Washington, D.C. No preparation of hot comfort foods, no roaring fires, no ice skating parties, no snow ball fights. DC has moved further south, … Continue reading
Posted in Weekly Roundup
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Patience Patients – Are e-Patients Waiting for e-Docs?
Every so often when I have giving a talk on social media I ask the audience how many of them are on Facebook. Usually nearly everyone in the audience raises a hand. Then I ask how many of them … Continue reading
Posted in New and Social Media
3 Comments
Clinical Trials and Search
You are sitting in the doctor’s office on that crinkly paper that pops every time you move. Your physician is leaning against a table and has just uttered some words that were a diagnosis. It is a serious diagnosis. For … Continue reading
Posted in Clinical Trials
2 Comments
Weekly Roundup – 1/13/12
It has been a rather slow week for much interesting news – and so a twist to the Weekly Roundup this week. From time to time, I look to see what is going on with pharma and FDA in the … Continue reading
Posted in Video, Weekly Roundup
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