About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: July 2012
Blogging, Health and Journalism
Social media has become so ubiquitous in our lives, it is sometimes easy to overlook many of the fundamental changes it has brought to the way we communicate. Often spoken of are the fact that communications has become more about … Continue reading
Posted in New and Social Media, Weblogs
4 Comments
YouTube as a News Source
We are accustomed to thinking about YouTube as an entertainment source. However, last week the Pew Research Center Project for Excellence in Journalism posted a report on YouTube revealed that YouTube is assuming an ever increasing role as a news … Continue reading
Posted in New and Social Media
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AIDS/HIV – Remembering and Learning from the Past
Yesterday marked the occasion of the commencement of the 19th International AIDS Conference being held here in Washington. Â It is the first time a conference has been held in the U.S. for many years. Â The theme for AIDS 2012 is … Continue reading
Posted in Current Affairs
2 Comments
Weekly Roundup
Heat. Humidity. Storm. Repeat. One forecast for tomorrow here in Washington has the temperature reaching 106 degrees. Perhaps the best thing one can do is stay indoors and have a cool drink handy. If one can be bothered to think … Continue reading
Posted in Weekly Roundup
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Communications is a Process, Not an Event
Yesterday the Washington Post carried a story about the latest polling from the Pew Research Center regarding the Supreme Court decision on the constitutionality of the Affordable Care Act. Needless to say, for those of us in healthcare and for … Continue reading
Posted in Current Affairs
1 Comment