About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: June 2013
Weekly Roundup – 6-28-13
Where does the time go? One minute dandelions are yellow and before you know it, they are fuzzy and blowing away in the wind…. It has been quite a week outside of our little world. The Supremes sure were busy … Continue reading
Posted in Weekly Roundup
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Who is Doing What on Twitter?
Earlier this month, I wrote up a posting called “Twitter, Media and Pharma” about the transforming effects of Twitter on media reporting by journalists and consumption by patients. Some people tweeted out the question – what will Pharma do? Well, … Continue reading
Posted in Social Media
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Weekly Roundup – 6-21-13
Summer began today. This is my favorite day because it is the longest day of the year. Of course, if you are a glass half-empty person, then you might think of this as the day when the days will start … Continue reading
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RSS Feeds – Choice Time
Remember when you just read one thing at a time? Those were the days huh? One newspaper at a time, one book at a time, one blog at a time. Then came along a way to aggregate all the stuff … Continue reading
Posted in Social Media
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Weekly Roundup – 6/14/13
Happy Flag Day! It is difficult to comprehend the speed with which the year is going by – in just two weeks, 2013 will be half over. I am kind of still in 1996 in my head… In any case, … Continue reading
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