About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: April 9, 2014
Sunset on the ROI of Social Media and Pharma Discussion
While many pharma companies have developed a wide and deep footprint in social media, many others have not. When exploring the issue of whether or not to involve a brand, there are several questions to consider. Some are very important … Continue reading
Posted in Social Media
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