About the AuthorMy name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
My ProfileI am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!
About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Legislative Tracking Tools
Monthly Archives: April 2014
Release of CMS Medicare Payment Data a Sunshine Dress Rehearsal
There were two major healthcare stories last week. One involved the announcement that Health and Human Services Secretary Kathleen Sebelius would be leaving and the nomination by President Obama of Office of Management and Budget Director Sylvia Mathews Burwell to … Continue reading
Posted in Industry Image, Pharma Industry Image Comments Off on Release of CMS Medicare Payment Data a Sunshine Dress Rehearsal
Weekly Roundup 4.11.14
A few weeks ago it was snowing. Today, a walk around the neighborhood yields views of piles of mulch near driveways ready to be loaded into wheelbarrows and spread into the garden beds. Bags of topsoil are lined up. Grass … Continue reading
Posted in Weekly Roundup Comments Off on Weekly Roundup 4.11.14
Weekly Roundup 4.4.14
Dumbfounded by another week packed with business travel. It was a week that truly involved planes, trains and automobiles. I wish I could say that it will be a while before I am once again in an airport, but it … Continue reading
Posted in Weekly Roundup Comments Off on Weekly Roundup 4.4.14