About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Monthly Archives: April 2014
Release of CMS Medicare Payment Data a Sunshine Dress Rehearsal
There were two major healthcare stories last week. One involved the announcement that Health and Human Services Secretary Kathleen Sebelius would be leaving and the nomination by President Obama of Office of Management and Budget Director Sylvia Mathews Burwell to … Continue reading
Posted in Industry Image, Pharma Industry Image
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Weekly Roundup 4.11.14
A few weeks ago it was snowing. Today, a walk around the neighborhood yields views of piles of mulch near driveways ready to be loaded into wheelbarrows and spread into the garden beds. Bags of topsoil are lined up. Grass … Continue reading
Posted in Weekly Roundup
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Sunset on the ROI of Social Media and Pharma Discussion
While many pharma companies have developed a wide and deep footprint in social media, many others have not. When exploring the issue of whether or not to involve a brand, there are several questions to consider. Some are very important … Continue reading
Posted in Social Media
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Weekly Roundup 4.4.14
Dumbfounded by another week packed with business travel. It was a week that truly involved planes, trains and automobiles. I wish I could say that it will be a while before I am once again in an airport, but it … Continue reading
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