About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: November 2015
Up Scope! Pharma, Periscope and Some Regulatory Questions
Back in June in a posting about the new (relatively) live streaming capability brought to use by Periscope. The app, acquired by Twitter prior to its launch early in 2015, allows you to live stream content from where you are to … Continue reading
Posted in New and Social Media
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Weekly Roundup 11.20.15
The cranberries have been bought and so have the clementines. The cream cheese for the pumpkin cheese cake is in the fridge along with the sausage and green apples for the cornbread stuffing. The turkey is on order for pickup … Continue reading
Posted in Weekly Roundup
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HIV Celebrity Diagnosis – What’s Changed. What Hasn’t.
On Monday news came out saying that actor Charlie Sheen would be announcing that he had HIV during a TODAY Show interview that would occur on Tuesday. In addition he issued an open letter about his announcement and HIV status. … Continue reading
Posted in Current Affairs
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Weekly Roundup 11.13.15
The leaves are falling in earnest and faster than they can be raked and packaged for pickup. The stomach craves comfort food. Thanksgiving goodies are just around the corner. This week FDA had a federal holiday (Veteran’s Day) while many … Continue reading
Posted in Weekly Roundup
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Weekly Roundup 11.6.15
Every year I am concerned that I will run out of Halloween candy. I never do. Every year there is some left over. Apparently this is my trick and my treat. We have had an unusual warm spell in the … Continue reading
Posted in Weekly Roundup
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