About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Category Archives: Comparative Effectiveness
Comparative Effectiveness Comparatively Speaking
Just what is comparative effectiveness research (CER)? It seems that as many opinions exist as there are people to express them. This past month, there has been a good deal written about comparative effectiveness, particularly as President Obama included $.1 … Continue reading
Posted in Comparative Effectiveness
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