About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Category Archives: Healthcare Communications and the Next Ten Years – A Series
Healthcare Communications and the Next Ten Years – Part 3 – PDUFA and Funding for the FDA
This is the third in a series that begins each week and on-going for a number of weeks, exploring specific topics related to changing health policies and their impact on healthcare communications. Let’s look at the money up close, shall … Continue reading
Posted in Healthcare Communications and the Next Ten Years - A Series
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Healthcare Communications and the Next Ten Years – Part 2 – DTC
This is the second in a series that begins each week and on-going for a number of weeks, exploring specific topics related to changing health policies and their impact on healthcare communications. One can instantly understand both the benefits and … Continue reading
Healthcare Communications and the Next Ten Years – Part 1 – RX to OTC Switches
Just as I offer Fridays as an opportunity to look back and digest what has happened during the week, I’ve decided to launch a new series, though abbreviated, that will be posted on Mondays. Entitled "Healthcare Communications and the Next … Continue reading
Posted in Healthcare Communications and the Next Ten Years - A Series
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