Category Archives: Marketing

New Media and Pharma – An Intermittent Series

Posted on June 12, 2007 by Mark Senak

Sorry there was not Weekly Roundup on Friday.  A bus caught fire in my neighborhood and knocked out my Internet access.   Go figure.  Today’s posting is part of a series I’ve begun based on my belief that pharmaceutical companies are … Continue reading →

Posted in Marketing | 3 Comments

New Media and YOU

Posted on December 18, 2006 by Mark Senak

TIME Magazine has come out with it’s Person of the Year.  It is You.  Not just You, but the use of the Internet.  The magazine, a print magazine, is signaling that there has been a shift in the way we … Continue reading →

Posted in Current Affairs, Marketing | Comments Off on New Media and YOU

The FDA and You Tube? Use of New Media in Pharma!

Posted on December 4, 2006 by Mark Senak

Something slipped by me a few weeks ago.  When the FDA gave the thumbs up for silicone breast implants on November 17, the press release was also accompanied by a video link.  Is the FDA readying itself to enter the … Continue reading →

Posted in FDA Policy, Marketing, Risk Management | 1 Comment

Canadian DTC in the US

Posted on July 6, 2006 by Mark Senak

Yesterday, I heard something I never heard before.  While listening to my commercial radio station as I was driving into work, I heard an advertisement for, not one drug, but any prescription drug.  The commercial was for home delivery of … Continue reading →

Posted in Drug Importation, Marketing | Comments Off on Canadian DTC in the US

Doing More in Defense of DTC Advertising

Posted on July 5, 2006 by Mark Senak

I think Direct-to-Consumer (DTC) ads are great.  I do believe that they educate consumers and allow for greater choice and understanding.  My legs aren’t restless, though I’m sure for those who have restless legs, it is a relief to know … Continue reading →

Posted in Marketing, Pharma Industry Image | Comments Off on Doing More in Defense of DTC Advertising