About the AuthorMy name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
My ProfileI am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!
About This BlogEye on FDA is published by Mark Senak of FleishmanHillard's Washington, D.C. office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
Posts by Date
Category Archives: Marketing
Sorry there was not Weekly Roundup on Friday. A bus caught fire in my neighborhood and knocked out my Internet access. Go figure. Today’s posting is part of a series I’ve begun based on my belief that pharmaceutical companies are … Continue reading
TIME Magazine has come out with it’s Person of the Year. It is You. Not just You, but the use of the Internet. The magazine, a print magazine, is signaling that there has been a shift in the way we … Continue reading
Something slipped by me a few weeks ago. When the FDA gave the thumbs up for silicone breast implants on November 17, the press release was also accompanied by a video link. Is the FDA readying itself to enter the … Continue reading
Yesterday, I heard something I never heard before. While listening to my commercial radio station as I was driving into work, I heard an advertisement for, not one drug, but any prescription drug. The commercial was for home delivery of … Continue reading