About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Category Archives: Marketing
A Rule of Thumb – Some Tips for Pre-Approval Communications Around Data Milestones
When an investigational product is working its way down the clinical trial path, it is natural for a drug sponsor to want to communicate about its progress. But when it comes to pre-approval communications, there are some caveats, particularly respecting … Continue reading
Posted in Marketing
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Generics and Pricing, Part II – A Drug, A Price and a Senator
Recently Merck announced a lowering of the price of Zocor (simvastatin) in a move that presumably will put their brand name drug in a competitive position vis a vis an upcoming generic product, just approved by the FDA. This brought … Continue reading
Posted in Marketing, Pricing and Value
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A New Day in Public Relations and Pharma Marketing
Related to yesterday’s posting, one of the consequences of the "new environment" of the post-COX-2s is that, because issues involving drug approval are getting more attention from both the public in general and policy makers in particular, the communications issues … Continue reading
Clouds on the Horizon, Part 2
On Friday, I discussed the fact that there are some clouds on the horizon for the image of the pharmaceutical industry as the Medicare Drug Benefit matures. Today, I’m looking further out on the horizon. The Pharmaceutical Research and Manufacturers … Continue reading
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Balancing a Diet – Balancing an Ad
The other night while watching the news, during a rare break from pharmaceutical advertising, there was a commercial for a multiple vitamin. The ad extolled the virtues of the product, and then in a little snippet that I almost missed, … Continue reading
Posted in Marketing, Vitamins and Supplements
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