About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Category Archives: New and Social Media
Upward Mobility – The Great Migration Into Optimizing
One of the many noteworthy milestones with respect to digital has been around the transition to mobile search. As was recently reported, Google’s Amit Singhal speaking at a conference noted that Google is getting over 100 billion searches each month … Continue reading
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Live Streaming – Game Changer for AdComms and Beyond?
This week there was a lot of talk about last week and the meeting of the American Society of Clinical Oncology annual meeting ASCO 15, which was the 51st annual meeting of the society held May 29 – June 2 … Continue reading
Posted in Advisory Committee Prepapartion, New and Social Media, Social Media
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Upclose Look at Pharma and Twitter – A Brief Profile
Last week I posted about the update to the database of pharma and social media use with respect to the increase in audience over last year. While FDA’s OPDP was so complacent in coming forth in guidelines, the number of … Continue reading
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Less Characters, More Tweets – A Few Tweeting Tips
It is hard to believe that a service that limits your speech to 140 characters would emerge as an important media platform, but it has. News travels more quickly, is more granular in nature, can very specific to highly targeted … Continue reading
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Talking Points for When People Who Don’t Get Social Media as a News Platform
Someone asked me the other day something to the effect of this – what is the point of social media when it comes to news – isn’t CNN just as fast? It occurred to me that many of us in … Continue reading
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