About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Category Archives: Social Media
What Pharma’s Are Doing on Periscope – Update on the Landscape
If you have Periscope on your phone, you may find yourself doing something and all of a sudden, hear a little whistle that is the sound cue to let you know that someone you follow has gone live. I set … Continue reading
Posted in New and Social Media, Social Media
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Socializing Medicine – FDA Enforcement Involving Social Media
Have you ever had a conversation with someone who said pharma needs to stay away from social media because it is too risky? Even today, some hold that opinion. When social media, used primarily by individuals in its nascent stage, … Continue reading
Posted in Social Media, Warning Letters
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FDA Needs a Communications AdComm
When it comes to communications, the environment has been fast, the FDA – slow. A few months ago I talked about a few of the potentially game changing implications of some relatively new platforms – Meerkat and Periscope, which allow … Continue reading
Posted in Social Media
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More on Twitter and Pharma
Before breaking for summer vacation, I had posted about the increase in Twitter followers among pharma companies this year over last and noted that the overall number of Twitter followers of pharma feeds had increase significantly. That was true despite … Continue reading
Posted in Social Media
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Twitter Followers and Pharma – The New Numbers
As many readers are aware, I love databases and one of them that I have put together takes a stab at tracking social media activity of the pharma, biotech and device sectors. Included in the count are any pharma Twitter … Continue reading
Posted in Social Media
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