Category Archives: Tutorial

New Media – Feeds and Aggregators

Posted on April 18, 2007 by Mark Senak

The pharmaceutical industry has been slow to embrace new media.  There are a number of good reasons for this.  Any highly regulated industry, such as the pharmaceutical industry, has to be careful and concerned when considering new media strategies.  That … Continue reading →

Posted in Tutorial | 3 Comments

Scenario Planning in the Face of Trouble

Posted on April 11, 2007 by Mark Senak

It seems that there is a lot of trouble brewing lately.  Sometimes it seems events overtake us without our being able to actually strategically consider our options.  We are reactive, rather than proactive.  There are many reasons for that, not … Continue reading →

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Pharmacogenomics, Personalized Medicine and the Future

Posted on March 20, 2007 by Mark Senak

A lot of people might think that the term "personalized medicine" means medicine that is tailored and fashioned for your particular needs – a drug made to fit you.  In fact, it is the other way around – it is … Continue reading →

Posted in Current Affairs, Proposed Legislation, Tutorial | 1 Comment

Update on New Tools. Legislation

Posted on March 4, 2007 by Mark Senak

I wanted to take the opportunity to give you a head’s up on some additions and new tools placed on the site this weekend: A link has been added under Proposed Legislation in the column to the right to the … Continue reading →

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Tutorial on FDA Approval Outcomes

Posted on November 30, 2006 by Mark Senak

Every so often, I think it is a good idea to make sure everyone is on the same page for terminology and what it means.  Therefore, today I’m reviewing a few terms and situations.  If you are already knowledgeable about … Continue reading →

Posted in Tutorial | 5 Comments