About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Category Archives: Uncategorized
FDA Goes Graphic on New Cigarette Labeling
Last November the FDA announced an intention to up the ante when it comes to labeling for the packages of cigarettes and put on display for our consideration several versions of labels that offered quite graphic warnings on the dangers … Continue reading
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For Future Communications, Consider the Clouds on the Horizon
Today is partly cloudy. The forecast is slightly different. Yesterday Apple’s Steve Jobs made some announcements that stand to bring change to the way we communicate. First, beginning Monday that the “digital hub” would be moving from your PC to … Continue reading
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Weekly Roundup – 5/13/11
It is gloomy outside. I am gloomy inside. To distract me, I will report a little of what happened this week: FDA Seeks Input on Development of User Fee Program for Biosimilars – The agency has enunciated principles for the … Continue reading
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Valuable Information from Pew; Valuable Insights Result
The Pew Internet & American Life Project today issued another in its continual and valuable series providing us with data on how people are using the Intenet and social media for purposes of navigating their own healthcare and that for … Continue reading
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Health for Sale – What Would DDMAC Do?
Last week I was fortunate enough to catch a segment of the PBS News Hour that featured a new exhibit at the Philadelphia Art Museum called “Health for Sale“. The exhibit is comprised of the direct-to-consumer (DTC) of yesteryear – … Continue reading
Posted in DTC Advertising, Miscellaney, Uncategorized
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