About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
My Profile
I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
Posts by Date
June 2023 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Twitter List
Legislative Tracking Tools
Category Archives: Video
Weekly Roundup – 1/13/12
It has been a rather slow week for much interesting news – and so a twist to the Weekly Roundup this week. From time to time, I look to see what is going on with pharma and FDA in the … Continue reading
Posted in Video, Weekly Roundup
Comments Off on Weekly Roundup – 1/13/12
Checking in on Pharma and YouTube
Generally speaking, the use of YouTube by the pharmaceutical industry has not been reflective of industry’s best communications work. The medium of video has so much potential and yet it remains largely been untapped. (See Eye on FDA “What Would … Continue reading
Posted in New and Social Media, Video
4 Comments
We May All Live Broadcast Journalists Now…
I am on vacation, so posts this week may be spotty. Or not. Depends on the weather. Today the venerable site that helps you keep on all new developments in emerging media – Mashable – reported that the BBC was … Continue reading
Posted in New and Social Media, News, Video
Comments Off on We May All Live Broadcast Journalists Now…