About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: April 18, 2007
New Media – Feeds and Aggregators
The pharmaceutical industry has been slow to embrace new media. There are a number of good reasons for this. Any highly regulated industry, such as the pharmaceutical industry, has to be careful and concerned when considering new media strategies. That … Continue reading
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