Daily Archives: September 6, 2007

Report on Medicare Part D

Posted on September 6, 2007 by Mark Senak

As the Medicare Part D experience completed its first year, there have been a number of opinions expressed on how well the benefit did what it set out to do – provide seniors with a benefit on prescription drug access. … Continue reading →

Posted in REimbursement | Comments Off

Social Media and Pharmaceutical Marketing

Posted on September 6, 2007 by Mark Senak

On several occasions in the past, I have posted here on the need for pharmaceutical companies to embrace new and social media, along with several suggestions for doing so. One of the perceived barriers to the involvement of pharmaceutical companies, … Continue reading →

Posted in Marketing, Regulatory Communications, Social Media, Useful Resources | Comments Off

About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market.
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!
About This Blog

Eye on FDA is published by Mark Senak of FleishmanHillard's Washington, D.C. office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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