Daily Archives: September 29, 2008

YouTube Warning Letter

Posted on September 29, 2008 by Mark Senak

A Warning Letter was posted by CDER’s DDMAC on Friday, September 26 that was sent to Shire Pharmaceuticals regarding a Web promotion and a YouTube video for Adderall XR. While normally Warning Letters are not featured here except in a … Continue reading →

Posted in New and Social Media, Warning Letters | Comments Off

CDC Opens New YouTube Channel on Flu

Posted on September 29, 2008 by Mark Senak

One of the many potential uses of YouTube is the ability of the medium of videos to address issues of public health. In relatively short order, any entity can put together a video and post it quite inexpensively and in … Continue reading →

Posted in New and Social Media | 1 Comment

About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market.
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!
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Eye on FDA is published by Mark Senak of FleishmanHillard's Washington, D.C. office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Daily Archives: September 29, 2008

YouTube Warning Letter

CDC Opens New YouTube Channel on Flu

About the Author

Stay Connected

My Profile

About This Blog

Posts by Date

My Favorite Dogs

Twitter List

Legislative Tracking Tools

RSS

Books by Me