Heads up on an article in CQ Politics called "Anti-Viral Markting" by CQ columnist Mark Stencel.
"…pharma’s growing interest in online also relates to the distinctly stringent way direct-to-consumer marketing messages for prescription drugs are regulated, especially on U.S. television. With Congress expected to consider even more restrictions, creative Internet advertising looks more appealing than ever — and poses challenges for the Food and Drug Administration, which already struggles with its responsibility to monitor the marketing of prescription medicines in all media."
The article also cites J&J as a leader in developing digital marketing for pharma. Check it out.
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