Interesting Article on Pharma and Social Media

Heads up on an article in CQ Politics called "Anti-Viral Markting" by CQ columnist Mark Stencel.  

"…pharma’s growing interest in online also relates to the distinctly stringent way direct-to-consumer marketing messages for prescription drugs are regulated, especially on U.S. television. With Congress expected to consider even more restrictions, creative Internet advertising looks more appealing than ever — and poses challenges for the Food and Drug Administration, which already struggles with its responsibility to monitor the marketing of prescription medicines in all media."

The article also cites J&J as a leader in developing digital marketing for pharma.  Check it out.
Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
This entry was posted in New and Social Media. Bookmark the permalink.

2 Responses to Interesting Article on Pharma and Social Media

Comments are closed.