About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Category Archives: Crisis Communications
Principles for COVID-19 Healthcare Communications – 1 Keep it Simple, Keep it Organized
On February 21 I published a piece on LinkedIn – Communications Considerations for Medical Manufacturers as the COVID-19 Epidemic Emerges – that provided an overview of some of the communications considerations for pharma, biotech and device manufacturers related to the … Continue reading
Posted in Business/Industry News, Crisis Communications, Current Affairs, Useful Resources
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Meetings, Clinical Trials and Supply Chain Disruption from a Virus We Never Heard of Until New Year’s Eve…
The world changes quickly. A few weeks ago, I published an article on LinkedIn “Communications Challenges for Medical Manufacturers as COVID-19 Epidemic Emerges”. It was meant to outline some thinking for the potential for the disruption of medical meetings, of … Continue reading
Posted in Crisis Communications, Current Affairs
Tagged #coronavirus #COVID-19
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Serious Communications Planning Needed Now for Zika
Election cycle aside, it is going to be a rough summer. As things stand, this will likely become the summer of Zika as the country faces a growing potential for dealing with transmission inside the U.S. and abroad. As the … Continue reading
Posted in Crisis Communications, Current Affairs, Miscellaney
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Social Media Savvy is a “Must Have” During a Crisis
A few months ago in early February, a Congressman attended a meeting of the House Ways and Means Committee. At a little after 2PM, he cast a vote on an issue before the committee. Just shy of a half hour … Continue reading
Posted in Crisis Communications
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Google’s Realtime Essential Stuff During Crisis
As regular readers know, I am a big Google Fan. Today is about a tool that everyone has, yet few may be using, and which is essential in a time of crisis or while managing an important issue. It is … Continue reading
Posted in Crisis Communications, New and Social Media
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