About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Category Archives: Pharma Industry Image
Boehringer Ingelheim Announces Cooperation with HISOAR in China
It is poetic that following the close of the Olympics in Beijing – an event that went very well in spite of all the worries leading up to it – that Boehringer Ingelheim announces a cooperation deal with a Chinese … Continue reading
Posted in Drug Safety, Pharma Industry Image
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Pfizer Changes Its Funding of Continuing Medical Education in the U.S.
Last week I posted a tweet about Pfizer’s announcement that it is going to change the way it funds continuing medical education in the United States. I put the news out in a tweet, because I didn’t have time for … Continue reading
Posted in Pharma Industry Image
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Pharma Philanthropy
In the past month, I’ve written a good deal about the reforms that are taking shape here in Washington aimed at the industry and the FDA. One suggestion I had was for industry to start thinking ahead of the curve … Continue reading
Posted in Pharma Industry Image
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As Storm Clouds Gather….
There is little doubt that the pharmaceutical and biotechnology industries are in for a tough time in the coming months through the election cycle and beyond. The breadth and depth of investigations and inquiries coming from Capitol Hill, by members … Continue reading
Posted in Pharma Industry Image
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When it All Goes Bad – Crisis Communications During Tough Times
We all have a bad time of it some of the time. Sometimes a confluence of events just throws us off our game. It isn’t just one bad piece of news, it is one after another and your very character … Continue reading
Posted in Crisis Communications, Pharma Industry Image
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