About the AuthorMy name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
My ProfileI am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!
About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Category Archives: Pharma Industry Image
The Pharmaceutical-Biotech-Devices Industries Face a New World Post-Pandemic
There is going to be a time in the not too distant future, when the fuller picture of the healthcare impacts of COVID-19 come into sharper focus. When that happens, it is not likely to be pretty. In large part, … Continue reading
Posted in COVID19, Current Affairs, Pharma Industry Image Tagged #coronavirus, #COVID19, pandemic Comments Off on The Pharmaceutical-Biotech-Devices Industries Face a New World Post-Pandemic
T-Minus COVID-19 – Impact of Pandemic on New Medicine Launches
As the coronavirus pandemic began to unfold, focus on the pharmaceutical and biotech sectors was on the most immediate and apparent concerns – the impact on the supply chain for drugs that are currently in the market and on the … Continue reading
Posted in Approval Announcements, COVID19, Current Affairs, Pharma Industry Image Comments Off on T-Minus COVID-19 – Impact of Pandemic on New Medicine Launches
The Growing Profile and Influence of ICER
The year began with a prediction from Senator Mitt Romney to pharmaceutical executives that “change is coming”. There have been high profile hearings on the topic in the Congress and legislation that moved in both the Senate and the House … Continue reading
Posted in Pharma Industry Image, Pricing and Value Tagged ICER, Pharma, pharmaceutical pricing Comments Off on The Growing Profile and Influence of ICER
In the Pharma Pricing Debate, We Are Talking About More Than Apples and Oranges
This week the Senate Finance Committee held the second in what will be four hearings on the price of pharmaceutical drugs – Drug Pricing in America: A Prescription for Change. The first hearing, on January 29, listened to a panel … Continue reading
Posted in Pharma Industry Image, Pricing and Value Comments Off on In the Pharma Pricing Debate, We Are Talking About More Than Apples and Oranges
Perspective on Pharma Support for Patient Advocacy Organizations
Last week Kaiser Health News (KHN) released a database called “Pre$cription for Power” that tracked pharmaceutical company donations made to patient advocacy groups, with an extensive accompanying article. The database is an important collection of information and serves to enhance transparency … Continue reading
Posted in Pharma Industry Image, Politics 1 Comment