About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Category Archives: Pharma Industry Image
The Pharmaceutical-Biotech-Devices Industries Face a New World Post-Pandemic
There is going to be a time in the not too distant future, when the fuller picture of the healthcare impacts of COVID-19 come into sharper focus. When that happens, it is not likely to be pretty. In large part, … Continue reading
Posted in COVID19, Current Affairs, Pharma Industry Image
Tagged #coronavirus, #COVID19, pandemic
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T-Minus COVID-19 – Impact of Pandemic on New Medicine Launches
As the coronavirus pandemic began to unfold, focus on the pharmaceutical and biotech sectors was on the most immediate and apparent concerns – the impact on the supply chain for drugs that are currently in the market and on the … Continue reading
Posted in Approval Announcements, COVID19, Current Affairs, Pharma Industry Image
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The Growing Profile and Influence of ICER
The year began with a prediction from Senator Mitt Romney to pharmaceutical executives that “change is coming”. There have been high profile hearings on the topic in the Congress and legislation that moved in both the Senate and the House … Continue reading
Posted in Pharma Industry Image, Pricing and Value
Tagged ICER, Pharma, pharmaceutical pricing
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In the Pharma Pricing Debate, We Are Talking About More Than Apples and Oranges
This week the Senate Finance Committee held the second in what will be four hearings on the price of pharmaceutical drugs – Drug Pricing in America: A Prescription for Change. The first hearing, on January 29, listened to a panel … Continue reading
Posted in Pharma Industry Image, Pricing and Value
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Perspective on Pharma Support for Patient Advocacy Organizations
Last week Kaiser Health News (KHN) released a database called “Pre$cription for Power” that tracked pharmaceutical company donations made to patient advocacy groups, with an extensive accompanying article. The database is an important collection of information and serves to enhance transparency … Continue reading
Posted in Pharma Industry Image, Politics
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