About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Monthly Archives: May 2006
More on Generics, the Pipeline and Communications
There has been a lot of news about generics lately. There are approximately 75 brand name drugs scheduled to go off-patent over the course of the next two years. Last week, the highly lucrative statins saw the first generic among … Continue reading
Posted in Pharma Industry Image, Pricing and Value
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Issues Planning, Mapping – A Scenario Book and Shutting the Barn Door After the Horse Has Gone
Part of what I try to accomplish in this space is to provide communications advice that might make the business of drug development, approval and marketing a better process. A new development in news from last week puts today’s focus … Continue reading
Posted in Crisis Communications, Pharma Industry Image
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FDA Heal Thyself – A Prescription for Crisis Communications
Last week there was an interesting exchange of opposing opinion in USA Today between the paper and Dr. Steven Galson of the FDA regarding the agency’s abilities to protect public health. The paper cited the recent GAO report on the … Continue reading
Posted in Crisis Communications, FDA Image
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