About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: April 2007
Weekly Roundup 4-6-07
Yee Ha – it is the end of the week. We are having unusual Spring weather here inside the Beltway. The week started off with the fabled cherry blossoms peaking, casting their pink haze over the area, record pollen counts … Continue reading
Posted in Weekly Roundup
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Warning Letter Summary for 1st Quarter of 2007
As mentioned yesterday, there was a virtual drip of warning letters out of DDMAC during this past quarter, in line with the very low numbers of recent years. There were also interesting comments entered by readers on that front in … Continue reading
Posted in Warning Letters
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DDMAC Enforcement Down – PDUFA Dollars Up – What is Wrong with that Formula?
As we are in the midst of approval for PDUFA IV, there has been a lot of talk from the FDA about the need for increased funds to bring greater focus on drug safety and even monitoring of marketing activities. … Continue reading
Posted in FDA Image, PDUFA, Warning Letters
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Ketek, Testimony and a Growing Mess
Remember the Cat in the Hat? The book, not the movie. It is a story about some children who make a small mess of things. The cat in the hat comes along, and through some inept clean up, the mess … Continue reading
A Conversation with the FDA Associate Commissioner for Public Affairs
Today begins a new era here at Eye on FDA as I am placing on-board my first podcast. This is the beginning of a series of podcasts I am planning that will appear from time-to-time. On Friday, I had the … Continue reading
Posted in Podcast
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