About the AuthorMy name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
My ProfileI am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!
About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Sanofi Pasteur Puts Up YouTube Channel
The Sanofi Pasteur channel only has 4 subscribers, which is probably a result of a lack of publication about the effort. A Web News Release accompanying the channel launch is really recommended folks. Also, it is important for the sponsors of channels to "friend" other channels, such as J&J has done on their channel.
The channel does not allow comments to be gathered on videos, but unlike GSKVision, it does allow embedding of videos and so here is an example of the corporate video which they have put up and which is offered in Spanish, Chinese and French, Turkish, Polish, Japanese, Hungarian, Portuguese as well as English.
The company has uploaded a total of 14 videos. In addition to the corporate vid, they have posted videos on their work in vaccination. The channel is not subdivided into playlists, but that will perhaps develop in time as it very much appears that, having established the channel, like the other pharmaceutical companies that have established a YouTube presence, they have yet to decide how to best use it.