About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Monthly Archives: May 2011
Health for Sale – What Would DDMAC Do?
Last week I was fortunate enough to catch a segment of the PBS News Hour that featured a new exhibit at the Philadelphia Art Museum called “Health for Sale“. The exhibit is comprised of the direct-to-consumer (DTC) of yesteryear – … Continue reading
Posted in DTC Advertising, Miscellaney, Uncategorized
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Studies, Studies, Studies….
In late April, the FDA published a notice regarding the agency’s intent to study the Internet and healthcare, focusing on issues related to fair balance in advertising on the Internet. The timing and content of the announcement was, to say … Continue reading
Posted in FDA Policy, New and Social Media
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Weekly Roundup – 5/6/11
I have been a poor correspondent of late and for that I truly apologize. It is not that I have been on vacation – far from it – it is that I have just been so darn busy. The Spring … Continue reading
Posted in Uncategorized
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