About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Category Archives: Marketing
Who is Reading the Fine Print?
Last week, an organization called the Coalition for Healthcare Communication filed a petition with the FDA to remove most health warnings in prescription drug advertising. At first blush, the idea seems a little far-fetched. During a time when policy-makers and … Continue reading
Posted in Marketing
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States Take Aim at Marketing Costs
Recall my recent posting of March 21, 2006 regarding the President’s call for more transparency in health care. Some states aren’t waiting for an answer to that call, they are moving on their own. Last month, Julie Appleby reported in … Continue reading
Posted in Marketing, Proposed Legislation
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