About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Category Archives: Useful Resources
The Changing Policy and Communications Environment and Implications for Pharma Marketing, Part 1
Recently I have had the opportunity to take part in a number of talks about the future of the pharmaceutical market in a number of venues such as the Google Health Think 08 and a recent forum held by my … Continue reading
Posted in Current Affairs, FDA Policy, Legislation, Useful Resources
Comments Off on The Changing Policy and Communications Environment and Implications for Pharma Marketing, Part 1
Update on Google Health at Googles Health Think 08
In early November I had the privilege of being invited to be a speaker at Google Health 08, the third gathering of key stakeholders in healthcare convened by Google at their offices in New York. I really enjoyed it. Included … Continue reading
Posted in Useful Resources
Comments Off on Update on Google Health at Googles Health Think 08
American Health and Drug Benefits
Recently someone emailed me and asked me for the link to American Health and Drug Benefits saying they were unable to locate it. I have since been unable to find the email address of that individual, so I am posting … Continue reading
Posted in Useful Resources
Comments Off on American Health and Drug Benefits
Excellent Election Internet Resource
As we enter the final day of the campaign (yay!) I came across a very useful resource that has extremely detailed information on each race in the country. It is called 538 because there are 538 electors, however, the site … Continue reading
Posted in Useful Resources
Comments Off on Excellent Election Internet Resource
Google Provides a Virtual Focus Group of Sorts
As anyone who has watched this space knows, I am not only an advocate of social media, and personally enjoy it quite a bit, but I am particularly focused on the fact that pharma needs to be prepared to move … Continue reading
Posted in New and Social Media, Useful Resources
Comments Off on Google Provides a Virtual Focus Group of Sorts