About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
My Profile
I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Legislative Tracking Tools
Category Archives: Useful Resources
Targeted Seats in the House of Representatives
On Election Day 2008, all 435 seats in the United States House of Representatives will be up for grabs. attention so far in 2008, but these House races could arguably have the biggest impact on national legislative policy. My colleagues … Continue reading
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Chrome
I have to confess, I am gaga for Google. You may have noticed in the past. I just love Google. A few weeks ago, Google launched Chrome, its new Web Browser. You may ask yourself – does the world need … Continue reading
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Medpedia – A New Wiki
If you live under a rock, you perhaps have never heard of Wikipedia. Wikipedia is an online encyclopedia to which is written by volunteers and edited by virtually anyone. It has its critics, but I have always liked it. It … Continue reading
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Tracking Pharmaceutical Stocks
Investors are an important part of the pharmaceutical and biotech business and they are avid users of the Internet. I have been trying to find a good resource that is a stock ticker I could put in the sidebar here. … Continue reading
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Transitioning to a New Communications Era
Much has been written about the reluctance of the pharmaceutical industry to become very involved in new media, both here and elsewhere. But as communications in the Internet expands and unfolds, there are newer tools available and the way in … Continue reading