About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: September 2006
Communications and Health Literacy
Related to yesterday’s observations regarding risk management, a key component of risk management is communications. The appropriate communication not only of risk, but of proper use, are essential. It is food for thought for the communications companies that provide support … Continue reading
Posted in Risk Management
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When Risk Management Manages Away Benefit
There are drugs out there with obvious risks. Thalidomide comes to mind. It is a drug that, invented a long time ago, was banned because of the serious risks attendant in taking it to unborn children. Yet, many years after … Continue reading
Posted in Risk Management
1 Comment
Healthcare Communications and the Next Ten Years – Part 2 – DTC
This is the second in a series that begins each week and on-going for a number of weeks, exploring specific topics related to changing health policies and their impact on healthcare communications. One can instantly understand both the benefits and … Continue reading
Labor Day
Today is Labor Day. I am going to celebrate it by making sure I don’t do any labor…. Tune in tomorrow when I’ll have the second installment in the series – Healthcare Communications and the Next Ten Years – Have … Continue reading
Posted in Uncategorized
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Weekly Roundup – 9-1-06
Is it me? Was this a long week or what? And yet, it is hard to believe that September is upon us. We now shift our glance to welcome the potential for Fall. Back to school shopping drives the economy … Continue reading
Posted in Weekly Roundup
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