About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: August 16, 2007
Corporate Use of Blogging – Johnson & Johnson and the Lawsuit
As noted here previously, the Johnson and Johnson blog launched by the company – JNJ BTW – is an unusual and bold experiment in new media and pharma. Since its launch, the blog has covered a range of topics, trying … Continue reading
Posted in Pharma Industry Image
9 Comments