Daily Archives: August 16, 2007

Corporate Use of Blogging – Johnson & Johnson and the Lawsuit

Posted on August 16, 2007 by Mark Senak

As noted here previously, the Johnson and Johnson blog launched by the company – JNJ BTW – is an unusual and bold experiment in new media and pharma. Since its launch, the blog has covered a range of topics, trying … Continue reading →

Posted in Pharma Industry Image | 9 Comments

About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market.
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!
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Eye on FDA is published by Mark Senak of FleishmanHillard's Washington, D.C. office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Daily Archives: August 16, 2007

Corporate Use of Blogging – Johnson & Johnson and the Lawsuit

About the Author

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About This Blog

Posts by Date

My Favorite Dogs

Twitter List

Legislative Tracking Tools

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