About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: January 2009
The New White House Web Site
Whatever your political persuasion or leanings, the past few days have been pretty exciting for America. Here in Washington, where 9 out of 10 voters voted for Barack Obama, there is a positive giddiness with people wanting to wish one … Continue reading
Posted in Miscellaney
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Ups and Downs of Health IT
There was an interesting article this weekend in the New York Times by Robert Pear "Privacy Issue Complicates Push to Link Medical Data" regarding the goal of the incoming Obama Administration to create jobs and great security from medical error … Continue reading
Posted in Industry Image, Legislation
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Interesting Article on Pharma and Social Media
Heads up on an article in CQ Politics called "Anti-Viral Markting" by CQ columnist Mark Stencel. "…pharma’s growing interest in online also relates to the distinctly stringent way direct-to-consumer marketing messages for prescription drugs are regulated, especially on U.S. … Continue reading
Posted in New and Social Media
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Weekly Roundup 01/16/09
It is very exciting here in Washington. The Inauguration of President-Elect Obama will take place on Tuesday and the Mall is being converted. The city is giddy. It will be a four-day weekend for many. And here is a bit … Continue reading
Posted in Weekly Roundup
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Sanofi Pasteur Puts Up YouTube Channel
In August, another pharmaceutical company began the YouTube adventure. Sanofi Pasteur has a channel called SanofiPasteurTV. The company joins GSKVision, AbbottChannel, and JNJHealth. The Sanofi Pasteur channel only has 4 subscribers, which is probably a result of a lack … Continue reading
Posted in New and Social Media
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