About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: June 2011
We May All Live Broadcast Journalists Now…
I am on vacation, so posts this week may be spotty. Or not. Depends on the weather. Today the venerable site that helps you keep on all new developments in emerging media – Mashable – reported that the BBC was … Continue reading
Posted in New and Social Media, News, Video
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Weekly Roundup 6-10-11
It is hot. Hot. Hot. Hot. Eggs are frying on sidewalks everywhere. And if you were completely distracted by that fact this week, here is a little bit of what happened in our world: Pfizer Conducts Virtual Clinical Trial – … Continue reading
Posted in Weekly Roundup
1 Comment
For Future Communications, Consider the Clouds on the Horizon
Today is partly cloudy. The forecast is slightly different. Yesterday Apple’s Steve Jobs made some announcements that stand to bring change to the way we communicate. First, beginning Monday that the “digital hub” would be moving from your PC to … Continue reading
Posted in Uncategorized
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Weekly Roundup – 6-3-11
Well for a short week, it sure felt long. And busy… I barely got to post anything this week. Meanwhile, while not officially here, in my school kid frame of mind, summer has begun. Remember that wonderful feeling when school … Continue reading
Posted in Weekly Roundup
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