About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
My Profile
I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
Posts by Date
April 2024 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Twitter List
Legislative Tracking Tools
Category Archives: New and Social Media
FDA, Twitter and Influence
Twitter has become an important medium in journalism. It allows reporters to report on much more granular information to a much more targeted audience. Likewise, it allows for any institution or individual or brand to do so as well. While … Continue reading
Posted in New and Social Media
2 Comments
Blogging Influence
On the last day in July just before an August hiatus, I put up a posting called “Blogging, Health and Journalism” where I provided thoughts on different classifications of bloggers in the context of healthcare. And while I think there … Continue reading
Posted in New and Social Media
Comments Off on Blogging Influence
Blogging, Health and Journalism
Social media has become so ubiquitous in our lives, it is sometimes easy to overlook many of the fundamental changes it has brought to the way we communicate. Often spoken of are the fact that communications has become more about … Continue reading
Posted in New and Social Media, Weblogs
4 Comments
YouTube as a News Source
We are accustomed to thinking about YouTube as an entertainment source. However, last week the Pew Research Center Project for Excellence in Journalism posted a report on YouTube revealed that YouTube is assuming an ever increasing role as a news … Continue reading
Posted in New and Social Media
Comments Off on YouTube as a News Source
What are They Tweeting? Uses of Twitter by Pharma…
As noted earlier this week in the profiling pharma Twitter feeds, the number of individual twitter handles sponsored by companies continues to grow with the most recent Eye on FDA census numbering 200 feeds put up by at least 44 … Continue reading
Posted in New and Social Media
4 Comments