About the AuthorMy name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
My ProfileI am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!
About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Daily Archives: March 22, 2006
A Voice for FDA
The FDA, as I’ve been noting, has been having an image problem, both with the public and with policy-makers. There is a proverb that an accusation that goes unanswered is an accusation that is admitted. In other words, if the … Continue reading
Posted in FDA Image Comments Off on A Voice for FDA
What Are People Saying and How Do You Know?
Forgive me, but I think there was a seismic shift yesterday. (I lived in L.A. for 10 years.) Yesterday, my friend Tarsis in Chicago gave me the head’s up about the fact that the exceptional company Google had launched a … Continue reading
Posted in Pharma Industry Image, Weblogs Comments Off on What Are People Saying and How Do You Know?