About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: July 5, 2006
Doing More in Defense of DTC Advertising
I think Direct-to-Consumer (DTC) ads are great. I do believe that they educate consumers and allow for greater choice and understanding. My legs aren’t restless, though I’m sure for those who have restless legs, it is a relief to know … Continue reading
Posted in Marketing, Pharma Industry Image
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