About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Monthly Archives: April 2008
When it All Goes Bad – Crisis Communications During Tough Times
We all have a bad time of it some of the time. Sometimes a confluence of events just throws us off our game. It isn’t just one bad piece of news, it is one after another and your very character … Continue reading
Posted in Crisis Communications, Pharma Industry Image
1 Comment
I Lived in Hollywood for 10 Years!
It’s true. (I hated it) And yet I have apparently committed the ultimate shame! I have misquoted a classic film or at least mis-attributed the quote. I have been informed by numerous emails that it was NOT Paul Newman who … Continue reading
Posted in Miscellaney
1 Comment
Get Help on Communications!
"What we have here is a failure to communicate." These words were spoken by Paul Newman in the classic film – Cool Hand Luke. Well, he’s no Paul Newman, but the words perhaps apply to the FDA Commissioner. Yesterday the … Continue reading
Weekly Roundup – 04/25/08
The pollen is so thick, not even the Hot Air from Capitol Hill can blow it away. My black car is perpetually yellow-coated. Everywhere you look, blooming this and blooming that. Even my contact lenses have a film on them! … Continue reading
Posted in Weekly Roundup
1 Comment
Congress, Safety, Heparin and Hearing on the Hill
Reuters video regarding yesterday’s hearing:
Posted in Legislation
1 Comment