About the AuthorMy name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
My ProfileI am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!
About This BlogEye on FDA is published by Mark Senak of FleishmanHillard's Washington, D.C. office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: April 2008
We all have a bad time of it some of the time. Sometimes a confluence of events just throws us off our game. It isn’t just one bad piece of news, it is one after another and your very character … Continue reading
It’s true. (I hated it) And yet I have apparently committed the ultimate shame! I have misquoted a classic film or at least mis-attributed the quote. I have been informed by numerous emails that it was NOT Paul Newman who … Continue reading
"What we have here is a failure to communicate." These words were spoken by Paul Newman in the classic film – Cool Hand Luke. Well, he’s no Paul Newman, but the words perhaps apply to the FDA Commissioner. Yesterday the … Continue reading
The pollen is so thick, not even the Hot Air from Capitol Hill can blow it away. My black car is perpetually yellow-coated. Everywhere you look, blooming this and blooming that. Even my contact lenses have a film on them! … Continue reading
Reuters video regarding yesterday’s hearing: