About the AuthorMy name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
My ProfileI am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!
About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Daily Archives: November 12, 2009
A Disturbing Signal at FDA Social Media Conference
Just before the lunch break today there was a presentation made by Diana Zuckerman of the National Research Center for Women & Families that sang a strong note of consumer protectionism. She began by lamenting the state of DTC advertising, … Continue reading
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Lilly Hits One Out of the Ballpark
First – apologies for the whacky formatting issues. Typepad is being quite temperamental here. The agenda is full. Sadly, it is not full of medical product companies. Industry is outnumbered by public relations firms, ad firms, and bloggers. Lots of … Continue reading
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