About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: November 12, 2009
A Disturbing Signal at FDA Social Media Conference
Just before the lunch break today there was a presentation made by Diana Zuckerman of the National Research Center for Women & Families that sang a strong note of consumer protectionism. She began by lamenting the state of DTC advertising, … Continue reading
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Lilly Hits One Out of the Ballpark
First – apologies for the whacky formatting issues. Typepad is being quite temperamental here. The agenda is full. Sadly, it is not full of medical product companies. Industry is outnumbered by public relations firms, ad firms, and bloggers. Lots of … Continue reading
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