About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: July 9, 2007
China in Need of Good Crisis Counseling
Every industry and every large company sooner or later faces a crisis. That crisis can be one of many forms. In the pharmaceutical and food industries, when a product is adulterated or causes harm, it is one of the most … Continue reading
Posted in Crisis Communications
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