About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: July 24, 2007
GSK – Again Pushing the Envelope
Last week I wrote about GSK’s alli blog – a blog dedicated to marketing an OTC product. This week, GSK again drew attention in the marketing world by developing a campaign that raises awareness of genital herpes among African Americans. … Continue reading
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