About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: July 16, 2007
A Look at GSK’s alli Blog
As mentioned last week, I was directed by a colleague to a new blog being sponsored by GlaxoSmithKline about it’s new OTC product alli. Because this is so highly unusual, it merits a closer examination. First of all – a … Continue reading
Posted in Marketing
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